Deep Linking Platform for Apps & Web
Deeplink (deeplink.in) is a deep linking platform that connects users to the right content inside mobile apps and websites. Instead of dumping every click on a generic homepage, Deeplink routes people to a specific screen—or to the store and then that screen after install—across Android, iOS, and desktop. Smart deep links, deferred deep linking, fallbacks, and analytics are built for product, growth, and engineering teams that need reliable journeys without enterprise MMP complexity.
What Is a Deep Linking Platform?
A deep linking platform is infrastructure for creating, hosting, and measuring URLs that open specific in-app or web destinations. It typically handles platform detection, app-installed vs not-installed behavior, store redirects, web fallbacks, and optional attribution data such as UTM parameters.
Without a platform, teams reinvent the same fragile logic for Android App Links, iOS Universal Links, asset link files, and post-install routing. A dedicated deep linking platform centralizes that work so marketing can ship campaigns while engineering keeps one integration path.
How Deeplink Works
- You create an app and links in the Deeplink dashboard (path, destination, UTMs).
- A user clicks a Deeplink URL from ads, email, SMS, referrals, or social.
- Deeplink detects device, OS, and whether the app can open the link.
- The user is routed to:
- In-app content if the app is installed
- The app store if the app is not installed
- A web fallback on desktop or when configured
- With deferred deep linking, first open after install can still land on the original destination.
Key Features
- Smart deep links for iOS, Android, and web from one URL
- Automatic fallback routing to store or web
- App deep links with Universal Links and App Links support
- Deferred deep linking through install to first open
- Link analytics for clicks, installs, and conversions
- UTM and campaign parameters on every link
- REST APIs, webhooks, and SDKs for product teams
Who Should Use a Deep Linking Platform?
Deep linking platforms are most valuable when multiple teams share the same mobile journeys:
- Product managers improving onboarding and activation after install
- Growth marketers running paid, referral, and influencer campaigns
- Engineers who want one integration instead of bespoke link routers per channel
If your app still sends every new user to the home screen after a campaign click, you are leaving conversion on the table.
Use Cases
- App onboarding and first-session activation
- Marketing campaigns and paid acquisition
- Email and SMS promotions
- Referral and invite systems
- Product sharing (SKU, content, or profile links)
- Migration away from Firebase Dynamic Links
Deep Linking Platform vs Building In-House
| Concern | In-house | Deeplink platform |
|---|---|---|
| Android + iOS verification | You own assetlinks / AASA forever | Configured once in the dashboard |
| Deferred install routing | Custom matching and edge cases | Built-in deferred deep linking |
| Campaign analytics | Pipe into your own warehouse | Dashboard clicks / installs |
| Time to first campaign | Weeks to months | Hours to days with docs + SDK |
Why Choose Deeplink?
- Simple setup with clear documentation
- Developer-friendly APIs and SDKs
- Reliable redirection and fallbacks
- Transparent plans, including a free tier
- Built for startups and scale-ups, not only enterprise MMP buyers
Read the Deeplink documentation for SDK setup, or compare options in our Firebase Dynamic Links alternatives guide.
FAQ
What is a deep linking platform?
A deep linking platform lets you create and manage URLs that open specific in-app or web content across Android, iOS, and desktop, with fallbacks when the app is not installed.
Is Deeplink suitable for startups?
Yes. Deeplink is designed for startups, growing product teams, and enterprises that need reliable smart links, deferred deep linking, and analytics without a heavy enterprise sales process.
Does Deeplink support Android and iOS?
Yes. Deeplink supports Android App Links and iOS Universal Links, plus web fallbacks so the same campaign URL works across platforms.
Can I track clicks and installs?
Yes. The Deeplink dashboard and APIs report clicks, installs, and conversion metrics so you can measure which campaigns and links drive results.
Do I need separate links for each platform?
No. One Deeplink URL can detect the device and route to the app, the store, or a web page based on your configuration.
Is there a free plan?
Yes. Deeplink offers a free plan with monthly click limits so you can start building and testing before upgrading.
How is Deeplink different from an MMP?
Mobile measurement partners focus on paid attribution suites. Deeplink focuses on developer-friendly deep linking, deferred routing, and link analytics you can ship without a multi-month MMP project.
Learn More
Continue with deferred deep linking, app deep links for Android & iOS, and what is deep linking.